@kittyb Educate yourself by reading great books on the subject Such as Money, Wealth Life Insurance, Look before you Lirp, and The financial pocketknife. (and others)
Ask lots of questions and get the answers in writing from a qualified professional(s) that will sit down with you and go over everything privately according to State Regulations which govern those products.
Depending on your situation that person can guide you through the ins and outs of the different products with different partners companies. You want a comprehensive plan lead by competent teams around you. Think Attorney, CPA, financial advisor, Life insurance agent.
As a side note 300k for $99 that sounds like a juvenile rate. If you are in your 20s and up that seems a bit low.