@pools Y'all are swarming this thread acting as if all of kpop is represented by a single company. It's not. Spotify will be fine and they'll have good kpop exposure regardless.
You really think they'd let things end up like this if they didn't have a plan?
Literally all the top streamed artists mentioned in the post are still on Spotify.
@prays The article went from 1 label to how big K POP is. Maybe it's a lot of smaller artists and they are trying to use the genre's marketing power to get a bigger deal at the end
With Spotify rapidly expanding their exclusive podcasts and continuing to have the music portfolio they do, I think that this will be shrugged off relatively quickly.
BTS may be more listened to than Beyoncé or The Weekend, but they're still available to stream as are many other K-Pop bands.
This hurts the K-Pop bands who have been removed more than it hurts Spotify I think. As it becomes more common for people to stream music than buy individual songs or albums, access to people via a streaming service is imperative for K-Pop bands (and the companies that market/own them).
@resjudicata It was actually almost 200-300 artists so more than a couple hundred songs.
It may seem like a joke in a smaller genre but with Covid hurting concert numbers and more countries/companies looking to help their own industry I wouldn't be surprised if German based Spotify has to pay more for content like Netflix. (IE artists won't accept $0.00331 when other providers provide double. Or make your own)
@dreamcity I remember when my friend showed my Pandora, back in high school. It must have been 2003 or 04. I was so blown away that I could tell him an artist and then the next song would be similar. It was seriously so insane, at the time.