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@mikedsjr It's my desired minimum return to be honest and also quite standard for most people

@odonnell619 That's true. I still consider Google to thrive with small companies opening their own online stores which was also the reason to chose the CAGR of the ecommerce industry for the projected growth of it's advertisment business

@moshlawd They also stated that a lot of additional revenue didn't lead to better operating income (loss) because it is offset mainly by an increase in compensation expenses (alias more employees)

@marizzapan I agree with you, sadly Alphabet's 10-k is not very detailed on it's smaller companies (only around 90 sides long). I didn't thought it would be rational to use them in the DCF model, but I guess you can consider them a big fat bonus on top of Google's main businesses

Hey Guys whats up, this is my first analysis. I would like to get some feedback on it so give me your thoughts. Core Business Google’s operations are divided in three categories: Google Services, Google Cloud and so called “Other Bets” consisting of several ventures including A.I., robotics...