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@dsoundman I disagree with the cheapness of maintenance. A Finnish man decided to blow up his car because changing batteries for car that had 1500km on it would have cost 20k €. Here is the video: Sauce...

@theologyandfishing Do you mean economies of scale? They got that already working. Halving costs is not easy once you are as big as they are now. Could you give a counter example? When would lowering prices increase margins? You can increase earnings, but at the cost of margins per sold car.

@theologyandfishing Lowering prices = lowering margins. I have done lifeline calculations before, but to reach 12mil cars sold, you need to convince a lot of people on the argument + make them ignore cars with price ranges in

@theologyandfishing Apple example is bad, because phone costs less than you earn in a month, new EV car costs more than a year's earnings for most people. You can find poor students with iPhones and macbooks, but you won't find Teslas. Selling expensive things will get more difficult as you...