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@joyjoy66 I’ve spend my career in advertising at an agency, consulting company, and an e-commerce tech company. I’ve worked with small brands that only have a few hundred a day in spend, and also helped advise on global companies with $100M plus in ad spend a year. Yes, you’re right they do...

@cosmictraveller While outdated as far as search trends go, this eMarketer study said 53% of PRODUCT searches begin on Amazon (I suspect that number grew since this came out). When it comes to shopping, Amazon leads the way in "search". Amazon advertising is growing incredibly fast, and most...

@bea1271 Really interesting read. As someone who's long Google, it's nice to hear perspectives out there. I do think you aren't thinking about Google's advertising competitors in a full picture though. Bing is their main "search engine" competition, but Amazon is much greater competition...