Find Focus Groups Facilities & other Studies in Your City (2024)

FAQs

Where can I find people for focus groups? ›

Online forums, Social Media, and Social Media Interest Groups. Discussion boards, professional networks, social media groups, and forums can be a source of participants who may be well-suited for your focus group study.

Examples: A focus group of parents of preschoolers meets to discuss child care needs. Parents share their views on local child care programs, and on what could be done to improve them. A focus group of senior citizens meets at the new senior center.

Focus groups are a form of qualitative research in which a group of people are asked about their attitude and/or feelings towards a product, service, concept, advertisem*nt, or idea. Questions are asked in an interactive group setting where participants are free to talk with other group members.

Top-tier focus group facilities elevate research outcomes through professional environments, quality infrastructure, and expert staff support. These facilities streamline the research process, from recruitment to analysis, leveraging their expertise for precise and efficient outcomes.

Firstly, when hosting a focus group, you'll need to make sure the venue is private, quiet, and free from distractions. It should also be a place that feels comfortable so that your participants feel at ease. This could be a room in the local pub, a conference room in a hotel or even a meeting room at a local venue.

A focus group is a method of research involving a small group of people (usually six to eight participants) who are guided through a discussion by a moderator. Focus groups can be used to explore a variety of different issues, to test solutions, to explore the group's perspective of a problem and to generate ideas.

The purpose of focus groups is to gain insight into the experiences and perspectives of various stakeholders, such as program participants, customers, or employees of an organization.

Facilitator – the person who leads each focus group. Recorder – the person who assists the facilitator in each focus group, capturing a detailed account of participant input.

What are the disadvantages of a focus group? ›

Focus groups provide a unique opportunity for engaging consumers in a discussion that allows researchers to identify customer needs and preferences. Additionally, focus groups allow organizations to evaluate the effectiveness of their marketing strategies and make informed decisions about their marketing efforts.

Paid focus groups

Make money by participating in online focus groups with Respondent. Researchers from leading brands use focus groups to understand pain points, sentiments and identify product usage patterns that can help build better experiences. Share your insights and get paid to participate in a focus group.

The term “focus” relates to the role of the facilitator, who maintains the group's focus on certain topics during discussions. Traditionally, focus groups have been a market-research method, used to get a sense of some aspect of a product, service, or concept.

The ideal location to hold a focus group is in a focus group facility. Similar terms for your search include focus group rental or focus group room. Resources such as Quirks or Greenbook will help you find the right focus group location.

The facilitator plays an important role in these groups by exerting control over the assembly and running the focus group sessions. Researchers need to consider group size, selection of participants, instructions, questions, and data analysis.

Some might take a full day, while others are 90 minutes. Some of the shortest ones are just 10 or 20 minutes. It really varies, but the average pay rate is 90 minutes for $150. The benchmark I set to decide whether a focus group is worth participating in is generally at least $50 for 30 minutes to an hour.